Meghan Markle is charting her own path, aiming for a beauty empire reminiscent of Victoria Beckham’s success.
Sources indicate that she is taking bold steps to grow her As Ever brand, signaling a shift in her entrepreneurial journey.
Despite her Netflix lifestyle show, With Love, Meghan, failing to capture widespread acclaim, this seems to do little to hinder the Duchess of Sussex.
Now, speculation is rife about her upcoming beauty line, which has raised eyebrows among fans and industry watchers alike.
Since her departure from royal duties and relocation to the US in 2020, Meghan, 44, has been laser-focused on establishing herself in lifestyle branding.
PR expert Dermot McNamara shares insights, suggesting that Meghan is strategically building her personal brand.
“The American culture has welcomed her as a lifestyle influencer, and launching a beauty line feels like a logical next step.
She’s following in the footsteps of other successful women like Victoria Beckham and the Kardashians, creating vast business empires around their names.”
Just last week, rumors began swirling around Meghan’s potential launch of a ‘mega-brand.’
This speculation gained traction when photos surfaced of her mingling with Emma Grede, the business mind behind Kim Kardashian’s wildly successful SKIMS line, at a notable all-female summit in Los Angeles.
The soirée even featured Meghan’s own As Ever Sauvignon Blanc, further solidifying her brand’s presence.
In recent days, Meghan has been teasing her audiences with glimpses of her beauty aspirations.
Clips showing her applying lipstick have been circulated, though she smartly keeps the brand’s name under wraps.
Dermot points out that this method of sharing content incrementally is a clever way to engage with fans.
“By demonstrating her makeup application skills online, she’s presenting herself as relatable and hands-on,” he notes.
“These qualities resonate deeply with beauty enthusiasts.
Fans aren’t just interested in products; they connect with the person behind them.
Meghan is thus claiming her narrative.”
While her past productions often leaned on her royal ties, sources reveal that Meghan seeks to navigate this new chapter independently.
“She certainly would welcome Harry’s involvement, but the reality is she’s ready to forge ahead on her own,” an insider informs.
The groundwork for this beauty venture was laid over a year ago, when As Ever filed a trademark for cosmetics and fragrances.
Meghan’s ambitions align with inspiring figures like actress Gwyneth Paltrow, whose accomplishments in the lifestyle sector have caught her attention.
“She admires Victoria, and having observed her brand-building triumphs, Meghan is eager to carve out her own space in the beauty industry,” adds PR specialist Lynn Carratt.
“With a sizable following in the U.S., there’s a good chance consumers will have an interest in her beauty products, love her or hate her.”
Meghan seeks to gain more credibility beyond her royal background.
She made headlines recently, attending Paris Fashion Week with Vogue’s Anna Wintour and being awarded the Humanitarian of the Year alongside Harry at the Project Healthy Minds gala in New York.
“By actively engaging with both fashion and beauty realms, she’s creating connections that can blossom into valuable partnerships,” says Lynn, suggesting that we can expect to see more of Meghan at major fashion events in the future.
Lynn also highlights Kylie Jenner as another source of inspiration, particularly noted after Meghan’s recent outing with SKIMS co-founder Emma Grede.
“Kylie’s meteoric rise with her makeup line is certainly paving the way for young entrepreneurs, and Meghan is likely thinking she can carve out a similar path.”
While acknowledging that Meghan’s prior attempts have shown inconsistency, Lynn believes the beauty sector presents a robust opportunity.
“From a public relations standpoint, her foray into beauty could lead to substantial success,” she asserts.
The bottom line?
Meghan is fired up and determined to make her brand a success.
She recognizes her appeal in the US market and is set on achieving her business dreams without relying on her royal past.
